Sahara India Parivar on Monday bagged the sponsorship rights for the Indian men's cricket team till December 31, 2013.
Sahara outbid Bharti Airtel for the right to sponsor Team India. Sahara bagged the rights for Rs 3.3 crores per match. Sahara and Airtel had submitted the eligibility documents and security deposits on Saturday and the bid was submitted on Monday and thereafter, BCCI's marketing committee decided the new sponsor of Team India. Sources said that Sahara will bid only for the Indian team while Bharti will bid for the Indian team (base price of Rs 2.5 crore per match), India-A team (base price: Rs 25 lakh per match), Under-19 team (base price: Rs 25 lakh per match) and the women's team (base price: Rs 10 lakh per match). If Bharti had won the bid, it could not have displayed its Airtel logo during ICC events because of a clash of interest -Reliance (another telecom company) is one of the ICC sponsors.
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